MEET THE TEAM

Zenda Powell

Zenda Powell is the founder of MindLeaders. She has been involved in developing human potential since 1999. Specialising in Leadership Development, Business Consulting and Executive Coaching. Zenda is a global trainer of NLP (Neuro Linguistic Programming) and runs workshops and certification courses for leaders in business through Powercoaching, which she founded in 1999. For the last 18 years Powercoaching has been assisting individuals and corporate companies to expand their horizons and empower themselves on all fronts using scientifically proven methods. We focus on creating excellence in people’s lives, whether it is in their personal lives or in the workplace. We enable individuals to take control of their lives by taking control of their minds. Zenda is married and has two daughters who both studied at UCT and have Honours degrees in their various fields.

Kelly Powell

After studying screenwriting as a named degree at the University of Cape Town, Kelly went on to complete her Honours degree at UCT, where her dissertation was a feature length screenplay. Kelly has contributed as a story-liner and scriptwriter on the hit South African series “Z’bondiwe”, as well as the previously Emmy nominated “Sokhulu and Partners”. Contributing alongside writers twice her senior, she displays passion and talent in her craft. She went on to creatively conceptualise other television shows, displaying a keen understanding for creating compelling narratives. Kelly is continuing her journey as a freelance writer and aspiring filmmaker, and has recently been nominated for the Muse Awards for best un-produced short film screenplay. Her passion for learning in creative ways has contributed extensively to the MindLeaders programme. 

Magda Johnson

Magda holds an Honours degree in Business Communication from the University of Potchefstroom. She then studied Hotel Management at one of the top Hotel Schools in Switzerland. This International experience of training and working with people from different cultures and backgrounds intrigued her and her studies of human behaviour started. She started working with Zenda Powell in 2009 and completed her Master Neuro-Linguistic Programming certification in 2013. Magda’s special interests lies in increasing the value of individuals in organisations across various sectors. She is interested in group and team dynamics and the influence of personality  rates in the workplace.  She believes that the real power lies in understanding relationships. Relationships with our loved ones, friends, parents, teachers and work colleagues. Once we understand that we can not always control the external world but we can always control our Internal world, we start taking control. She loves to share her experience and knowledge in creative ways that engages others and help them grow.

David Platt

David is a filmmaker and writer of short stories who has worked with Zenda in the past, facilitating workshops. A doctoral student by day, he’s never given up his love for learning, he’s just gotten better at it. Nothing excites him more than hearing and telling new stories and trying to pretend he still has to grow up. Having taught at university level, David has developed a great love for instilling a desire in young minds to grow, learn and establish their unique identities, and to impart the same valuable skills and states he continues to build through every facet of life. 

Sharon Hoffenberg

Sharon Hoffenberg is an Educational Psychologist in private practise who specialises in children and adolescents experiencing learning challenges, ranging from reading, writing and maths difficulties to concerns around attention, working memory and other areas of executive functioning. Through an assessment process, a fuller understanding of the child or adolescent’s strengths and weaknesses can be achieved and appropriate support and interventions put into place. A key aspect of this process is improving the child or adolescent’s self-esteem which will give them the confidence to cope with their learning challenges, for example, by having a strong sense of self-worth, they are more likely to ask for the help they know they deserve.

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